successes in marketing efforts will be realized through an integrated
presentation of your identity in each of the advertising and
communication mediums that you embrace. As the character and technical
sophistication of today's population evolves, your marketing strategy
must be responsive to the rapidly changing trends and increased demands
dictated by a savvy and expectant consumer.
Equatek's ability to
partner with you in the creation of a dynamic, responsive website or in
the re-engineering of an existing site, is built upon years of web
development experience and the demonstrated successes of our web
today's marketplace, the concept of traditional buying habits, is
antiquated. With the prevalence of the internet, buying patterns are
redefined so rapidly that "tradition" is measured in days rather than
years and companies that fail to take heed are quickly pushed aside.
Whether it's instantaneous access to current events, research
information or this evening's dinner reservations, the World Wide Web
resides at the fingertips of today's customer.
How you embrace
the unique attributes of the web and define your organization's specific
objectives in this virtual environment will clearly define your
results. And with the evolving demands of today's internet user comes
the expectation that a site must do more than simply provide information
- it must provide the visitor with an experience - one that touches the
senses and motivates them to take action.
Designing Your Unique Presence
the style, design and ultimate functionality of your site requires that
we understand your organization, your objectives and the multitude of
competitive factors impacting you in today's marketplace. Equatek offers
prospective clients a comprehensive and confidential questionnaire that
will challenge and lead you in thinking "outside the box" as we work
together to form the informational foundation upon which your site will
reside. In addition, personal interviews with your key personnel will
further define how best to capture and portray your identity and define a
"look and feel" through the graphical elements of your website. Once
the visual and functional formats are established, choreographed content
that begs a visitor's curiosity and peaks their interest is a vital
attribute to the success of the site.
Equatek's ultimate goal in
bringing your website to life is to integrate your personality into a
technical experience that captures visitors, encourages exploration,
establishes you as the provider of choice and ultimately, drives the