We have created some exciting blog entries that contain discussions about website development, website design, online marketing, search engine optimization (SEO), and enterprise web application development. Choose any of the tabs here to view those entries or you can go directly to our blog here.
Check our blog entry below on how to choose the right web development company.
Choosing The Right Web Development Company
We have discussed on multiple occasions on our Facebook page, why having a great website with excellent search engine optimization (SEO) is essential. It is a necessity for success for a business to have a properly designed and developed website today. More and more people are using the internet to search for services and shop for merchandise. Without a website, you are missing out on these potential customers. As a business owner, you may be wondering how to go about in finding someone that can help you achieve these tasks. Here are some tips and ways to find the right website development, web design, and SEO (online marketing) company for your needs:
1. What Type of Previous Work Has The Company Done?
A reputable web development company should have a portfolio of client work they have done and can show proof that they have the ability to deliver top notch design and development services.
Bonus Tip: Look to see whether the company has a long range of services you need for the success of your business or not. If they only offer one or two services, choose someone different.
2. Choose A "One Stop Shop" Type Of Business
It's much easier to manage your website needs if you have one company that is handling all of your hosting, domain management, website development, and online marketing. When you start to have multiple businesses handling different services, then communication and management can get awkward. Plus, when one business handles all your needs, sometimes there can be packaged deals which will save you money in the end.
3. Are There Maintenance Plans Or Packages Available?
Don’t be fooled when a company says your site will be 100% maintenance free if they are building you a content management system which allows you to add or edit content as you wish. Something will need to be changed or added at some point on your website where you will need help. So, you absolutely must choose a company that offers maintenance services as a plan or a package. It's usually cheaper to buy a set block of time in a plan or package you can use over 3, 6, or 12 months versus paying on a per basis or in hourly increments. Stay away from companies that might disappear once your site has been launched and leaves you high and dry.
4. Does The Company Have A Great Website Themselves?
How good is the company's own website? Even though design is going to be subjective and everyone will have their own opinions, the website development company should be putting their best foot forward on their own site and making sure it's the best it can be. If a web development company's website doesn't draw you in or looks like it's dated and hasn't been updated in a long time, move on to someone else.
5. Listening Skills Are Important
It's very important that the web development company you choose are active listeners. They shouldn't just have the best website developers and designers in-house, but they should have the right skills to listen to what you are saying and what your needs are. This will help them to better understand your requirements and a develop solution to your needs.
6. References Are Good To Have
Just like in a job interview, candidates should supply excellent references that can vouch for their work. The same goes for when you are choosing a web development company. Ask for references of other businesses that have had the same services you are looking to have done for your own business. If the company cannot supply you with any or if the references turn out to be negative, then move on to someone else.
7. Do They Have A Long Track Record Of Success?
A more important question you should ask a web development company other than "How much is this going to cost?" is "How reliable is your company?" You should feel confident that you can trust the company in producing the best results for your task and that they are able to give you a positive return on investment. Find out what types of clients have they worked with, what kind of results they delivered for those clients, and do they retain their clients or have ongoing working relationships with them.
8. Are They Industry Experts?
You want to be sure that the company you are trusting your business to are respected professionals in the industry. Do they employ personnel that have been recognized as industry leaders, have had speaking engagements at events, or have been published in the media? What is their Better Business Bureau rating? Anything less than A+ means you should be looking somewhere else. Are they authorized to work for government agencies? Do they have special credentials showing other expertise? Have they developed any special applications or done groundbreaking projects?
9. What Does Their Business Look Like?
Before getting into a relationship with a website development company, make sure you visit their business and see the people face to face who will be responsible for the success of your project. Are they fully staffed with professionals or do they outsource their work and rely on freelancers or 3rd party organizations? Do you get the sense from talking to staff members that they are knowledgeable, organized, passionate and trustworthy? If you’re not getting a good feeling, choose someone else.
equaTEK Interactive is a Rochester website design and marketing company located in Victor, NY that offers clients all over Rochester, Western NY, New York State and throughout the U.S. an innovative and personalized approach to web design and development – unmatched by any other Rochester web development company. With multiple years of dedicated service, we have been helping clients maximize their online exposure by creating websites that are tailor-made for each client’s needs. For additional information, contact us today!
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View this entry on our blog that discusses what makes a great website, here.
What Makes A Great Website?
Having a great website is one of the most important elements to owning a business. Getting your business online is something you should be doing to reach new customers or keep current customers up-to-date on your products or services. So you might be sitting there asking yourself, “What makes a great website?” It probably depends on who you ask. Websites are going to have subjective opinions, but there are common factors that everyone can agree on when it comes to having a great website design.
There are questions you should be asking yourself, such as:
- What is the first thing visitors see when they come to my website?
- Do they understand my website’s purpose?
- What do I want my website to do?
- What products or services do I offer that are explained or showcased in a well-rounded manner?
Since you only have seconds to capture a visitor’s attention before they leave your site, it’s important to follow certain guidelines when thinking about how your website should look and perform:
Keep Things Consistent
Consistency throughout your site from one web page to another helps keep page transitions smooth and keeps your users from getting lost or confused. This is extremely important if your website is very large with hundreds or even thousands of pages.
Don’t Make Navigating Your Website Confusing
There is nothing worse than being confused on how to navigate a website. Many website owners fail to include well-structured pages or clear navigation that lead visitors to relevant sections of their website. Organize the information on your website in a simple and structured way. Think of the general path you would like a site visitor to take. Consider how the users of your website will navigate through the content to reach the information they are looking for. A straightforward navigation system is critical for quickly delivering your information, products or services to your targeted audience.
Create Proper Content for Your Audience
Content Is King! Your content is the single most important piece of your website. Make sure that the content you add to your site is displayed in a simple and clear manner that your users will understand when they visit your website. Well written, informative content properly structured and punctuated is sure to bring in a steady stream of traffic to your web site.
Don’t Have Too Much Going On
Don’t overwhelm your users with all kinds of different things on your web pages that will make them lose their focus. Music players, videos, animation, pop ups, images, etc. are all the types of things that distract users from getting the information they need about what you offer. Keep it simple and clean! Dedicate specific areas of your website for certain content, like a gallery if you have a lot of images or a page dedicated to videos if you embed a lot from sites such as YouTube or Vimeo.
We will continue to explain in upcoming entries certain techniques people can do that will help make their website shine. equaTEK Interactive takes a lot of pride in knowing that the websites we design for our clients are professional, clean, and utilize the most up-to-date standards in web design. If you have questions about your current website or having a new website developed, contact us today!
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