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Website Development

equaTEK Interactive | Rochester Web Design and Development

Rochester | NY | U.S. Web Design & Development

It is a necessity for success for a susinesse to have a properly designed and developed website today. More and more people are using the internet to search for services and shop for merchandise. Without a website, you are missing out on these potential clients. equaTEK Interactive is a Rochester website design and marketing company located in Victor, NY that offers clients all over Rochester, Western NY, New York State and through out the U.S. an innovative and personalized approach to web design – unmatched by any other Rochester web development company. With multiple years of dedicated service, we have been helping clients maximize their online exposure by creating websites that are tailor-made for each client’s needs.

equaTEK Interactive doesn't build just websites, we build successful online businesses! We will work hard to understand your business and study your industry as a part of the strategy & planning stage of a project. We have insight-driven teams who deeply understand our customers and deliver on all performance objectives. As a top rated web development company, we offer scalable web design and development services to any size company across any and all verticals. Our professional web designers have custom created many creative websites and brand enhancing solutions that not only look great but are responsive and mobile enabled as well.

Website Strategy

equaTEK Interactive | Rochester NY | Website Development | Design StrategyYour greatest successes in marketing efforts will be realized through an integrated presentation of your identity in each of the advertising and communication mediums that you embrace. As the character and technical sophistication of today's population evolves, your marketing strategy must be responsive to the rapidly changing trends and increased demands dictated by a savvy and expectant consumer. 

equatek's ability to partner with you in the creation of a dynamic, responsive website or in the re-engineering of an existing site, is built upon years of web development experience and the demonstrated successes of our web clients. We work closely with your company to help you develop a clear web site strategy that will allow you to better:
  • Identify your goals & objectives
  • Understand who your target audience is and their needs or wants
  • Identify any road blocks
  • Do competitive analysis
  • Review your marketing campaigns
  • Identify and measure the correct website success metrics 
  • Track & improve conversion rates

Meeting Demands

equaTEK Interactive | Rochester NY | Meeting Your Website Development DemandsIn today's marketplace, the concept of traditional buying habits, is antiquated. With the prevalence of the internet, buying patterns are redefined so rapidly that "tradition" is measured in days rather than years and companies that fail to take heed are quickly pushed aside. Whether it's instantaneous access to current events, research information or this evening's dinner reservations, the World Wide Web resides at the fingertips of today's customer. 

How you embrace the unique attributes of the web and define your organization's specific objectives in this virtual environment will clearly define your results. And with the evolving demands of today's internet user comes the expectation that a site must do more than simply provide information - it must provide the visitor with an experience - one that touches the senses and motivates them to take action. 

Designing Your Unique Presence

equaTEK Interactive | Rochester NY | Web Design | Style | Your Web PresenceCreating the style, design and ultimate functionality of your site requires that we understand your organization, your objectives and the multitude of competitive factors impacting you in today's marketplace. Equatek offers prospective clients a comprehensive and confidential questionnaire that will challenge and lead you in thinking "outside the box" as we work together to form the informational foundation upon which your site will reside. In addition, personal interviews with your key personnel will further define how best to capture and portray your identity and define a "look and feel" through the graphical elements of your website. Once the visual and functional formats are established, choreographed content that begs a visitor's curiosity and peaks their interest is a vital attribute to the success of the site. 

equatek's ultimate goal in bringing your website to life is to integrate your personality into a technical experience that captures visitors, encourages exploration, establishes you as the provider of choice and ultimately, drives the buying decision. Our Rochester website design team specializes in creating both simple and robust interactive websites. With our depth of experience in a wide range of applications, our web consultants are uniquely qualified to create the ideal website solution for your business.


equaTEK Interactive | Rochester NY | Web Development | Design Features | Benefits"Brochure ware" to databases
  • Wide range of styles and functionality
  • Budget aware and cost sensitive
  • Utilize staged development
Years of experience in the development of websites
  • Variety of platforms (Microsoft, .ASP.NET, Unix)
  • .NET backbone provides state-of-the-art performance and benefits
  • Stable applications and functionality
  • Cutting-edge programming for custom features and functions
Site design and functionality targeted to your requirements
  • Custom applications may be structured in a "phased" format
  • Functional "modules" are available for cost effectiveness and ease of modifications
Talented and creative graphic development
  • Simple, artsy, edgy but always professional - our concepts are designed to capture and express your unique identity


  • Experience - Developers experienced across multiple platforms
  • Flexibility - Staged or phased-in approach allows controlled costs and growth
  • Confidence - Remain on the cutting edge of technology and functionality
  • Results - Experience, creativity, functionality...Expect The Extraordinary!

HTML Versus Content Management System (CMS) Website

We have a great explanation on our HTML vs Content Management System page. Content management systems are designed to enable web site owners to change and maintain their own websites without knowledge of HTML or any other language and technology. A CMS can potentially significantly reduce website implementation and design costs while greatly facilitating the ability to manage content within the site.  By using a content management solution, you can significantly improve the way your business functions on-line. You control the changing content that keeps your viewers/customers coming back.

It is vitally important for your website to not only look professional, but also give your customers the information that they need about the products and services you offer quickly and easily. Contact us today for additional information!

equaTEK Interactive | Contact us today for additional information | Rochester NY


equaTEK Blog

We have created some exciting blog entries that contain discussions about website development, website design, online marketing, search engine optimization (SEO), and enterprise web application development. Choose any of the tabs here to view those entries or you can go directly to our blog here

Check our blog entry below on how to choose the right web development company.

Choosing The Right Web Development Company

We have discussed on multiple occasions on our Facebook page, why having a great website with excellent search engine optimization (SEO) is essential.  It is a necessity for success for a business to have a properly designed and developed website today.  More and more people are using the internet to search for services and shop for merchandise.  Without a website, you are missing out on these potential customers.  As a business owner, you may be wondering how to go about in finding someone that can help you achieve these tasks.  Here are some tips and ways to find the right website development, web design, and SEO (online marketing) company for your needs:

1. What Type of Previous Work Has The Company Done?

A reputable web development company should have a portfolio of client work they have done and can show proof that they have the ability to deliver top notch design and development services. 

Bonus Tip: Look to see whether the company has a long range of services you need for the success of your business or not. If they only offer one or two services, choose someone different.

2. Choose A "One Stop Shop" Type Of Business

It's much easier to manage your website needs if you have one company that is handling all of your hosting, domain management, website development, and online marketing.  When you start to have multiple businesses handling different services, then communication and management can get awkward.  Plus, when one business handles all your needs, sometimes there can be packaged deals which will save you money in the end.

3. Are There Maintenance Plans Or Packages Available?

Don’t be fooled when a company says your site will be 100% maintenance free if they are building you a content management system which allows you to add or edit content as you wish.  Something will need to be changed or added at some point on your website where you will need help.  So, you absolutely must choose a company that offers maintenance services as a plan or a package.  It's usually cheaper to buy a set block of time in a plan or package you can use over 3, 6, or 12 months versus paying on a per basis or in hourly increments.  Stay away from companies that might disappear once your site has been launched and leaves you high and dry.

4. Does The Company Have A Great Website Themselves?

How good is the company's own website?  Even though design is going to be subjective and everyone will have their own opinions, the website development company should be putting their best foot forward on their own site and making sure it's the best it can be.  If a web development company's website doesn't draw you in or looks like it's dated and hasn't been updated in a long time, move on to someone else.

5. Listening Skills Are Important

It's very important that the web development company you choose are active listeners.  They shouldn't just have the best website developers and designers in-house, but they should have the right skills to listen to what you are saying and what your needs are. This will help them to better understand your requirements and a develop solution to your needs.

6. References Are Good To Have

Just like in a job interview, candidates should supply excellent references that can vouch for their work. The same goes for when you are choosing a web development company.  Ask for references of other businesses that have had the same services you are looking to have done for your own business. If the company cannot supply you with any or if the references turn out to be negative, then move on to someone else.

7. Do They Have A Long Track Record Of Success?

A more important question you should ask a web development company other than "How much is this going to cost?" is "How reliable is your company?"  You should feel confident that you can trust the company in producing the best results for your task and that they are able to give you a positive return on investment.  Find out what types of clients have they worked with, what kind of results they delivered for those clients, and do they retain their clients or have ongoing working relationships with them.

8. Are They Industry Experts?

You want to be sure that the company you are trusting your business to are respected professionals in the industry.  Do they employ personnel that have been recognized as industry leaders, have had speaking engagements at events, or have been published in the media? What is their Better Business Bureau rating? Anything less than A+ means you should be looking somewhere else.  Are they authorized to work for government agencies? Do they have special credentials showing other expertise? Have they developed any special applications or done groundbreaking projects?

9. What Does Their Business Look Like?

Before getting into a relationship with a website development company, make sure you visit their business and see the people face to face who will be responsible for the success of your project.  Are they fully staffed with professionals or do they outsource their work and rely on freelancers or 3rd party organizations? Do you get the sense from talking to staff members that they are knowledgeable, organized, passionate and trustworthy? If you’re not getting a good feeling, choose someone else.

equaTEK Interactive is a Rochester website design and marketing company located in Victor, NY that offers clients all over Rochester, Western NY, New York State and throughout the U.S. an innovative and personalized approach to web design and development – unmatched by any other Rochester web development company.  With multiple years of dedicated service, we have been helping clients maximize their online exposure by creating websites that are tailor-made for each client’s needs. For additional information, contact us today!

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View this entry on our blog that discusses what makes a great website, here.

What Makes A Great Website?

Having a great website is one of the most important elements to owning a business. Getting your business online is something you should be doing to reach new customers or keep current customers up-to-date on your products or services.  So you might be sitting there asking yourself, “What makes a great website?”  It probably depends on who you ask. Websites are going to have subjective opinions, but there are common factors that everyone can agree on when it comes to having a great website design.  

There are questions you should be asking yourself, such as:

  • What is the first thing visitors see when they come to my website? 
  • Do they understand my website’s purpose? 
  • What do I want my website to do? 
  • What products or services do I offer that are explained or showcased in a well-rounded manner? 

Since you only have seconds to capture a visitor’s attention before they leave your site, it’s important to follow certain guidelines when thinking about how your website should look and perform:

Keep Things Consistent

Consistency throughout your site from one web page to another helps keep page transitions smooth and keeps your users from getting lost or confused. This is extremely important if your website is very large with hundreds or even thousands of pages.

Don’t Make Navigating Your Website Confusing

There is nothing worse than being confused on how to navigate a website.  Many website owners fail to include well-structured pages or clear navigation that lead visitors to relevant sections of their website. Organize the information on your website in a simple and structured way. Think of the general path you would like a site visitor to take. Consider how the users of your website will navigate through the content to reach the information they are looking for. A straightforward navigation system is critical for quickly delivering your information, products or services to your targeted audience.

Create Proper Content for Your Audience

Content Is King! Your content is the single most important piece of your website. Make sure that the content you add to your site is displayed in a simple and clear manner that your users will understand when they visit your website. Well written, informative content properly structured and punctuated is sure to bring in a steady stream of traffic to your web site.

Don’t Have Too Much Going On

Don’t overwhelm your users with all kinds of different things on your web pages that will make them lose their focus. Music players, videos, animation, pop ups, images, etc. are all the types of things that distract users from getting the information they need about what you offer.  Keep it simple and clean! Dedicate specific areas of your website for certain content, like a gallery if you have a lot of images or a page dedicated to videos if you embed a lot from sites such as YouTube or Vimeo. 

We will continue to explain in upcoming entries certain techniques people can do that will help make their website shine. equaTEK Interactive takes a lot of pride in knowing that the websites we design for our clients are professional, clean, and utilize the most up-to-date standards in web design. If you have questions about your current website or having a new website developed, contact us today!

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Copyright 2014 by equaTEK Interactive, Inc
equaTEK Interactive, Inc is a Rochester, NY web design, web application, web hosting, e-commerce, and internet marketing services company located in Victor, NY
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