Allegany County - their story with equaTEK
Allegany County is located in the Southern Tier of New York touching the Pennsylvania border. Gretchen Hanchett of Allegany County wanted 2 websites: Allegany Chamber of Commerce and Discover Allegany County.
The county representatives needed websites that:
- Had an easy way to edit content
- Were mobile-friendly
- Could display a regularly changing calendar
- Could display a large number of photos
- Could provide maps for each calendar event
- Could track data
The resulting equaTEK websites fulfilled all requirements as well as included:
- SEO (Search Engine Optimization)
- Google Analytics tracking
- Website organization that matched the needs of the business and customers
The Allegany Chamber of Commerce website was completed and launched first with equaTEK. Prior to building this new site, Allegany requested better organization and a more visually pleasing website. They wanted a website that functioned well and loaded quickly as well as one that provided easy access to an editing tool.
Their original websites for Allegany were not developed by equaTEK Interactive and did not allow Gretchen and her staff to make changes on their own. It required requesting changes from a third party vendor, which not only meant additional cost, but also included a significant number of errors. EquaTEK’s Interport platform provided everything they needed including a user-friendly backend for changing and adding content.
The second website, Discover Allegany County, was developed and launched next. It provides tourist attractions and activities for visitors to Allegany County, NY.
After equaTEK developed and launched the tourism website, Allegany County chose to move into a website maintenance program with equaTEK. They meet regularly over the phone with an equaTEK digital marketer to improve existing content and add new content.