Has Google forgotten you exist? Whose responsibility is that?

Posted on 9/23/2017 by Ed Hanchett

Getting your website included in organic search results requires focus and intent…it doesn’t just happen. While there are a lot of factors outside of your control, the foundational factors are right at your fingertips. You need to create quality content and you need to expand the content on your website so that Google sees you are investing in your website! In addition, if your website is not responsive, you are your own worst enemy! You have the option to change this by making your website a priority. It doesn’t have to cost a fortune or demand every waking moment – but it does require your attention. We’ve shared some aspects of Google and options that can help you impact your web presence in the complete article which can be accessed here.

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Tips for Your Business: Social Media – all or nothing, right?

Posted on 9/12/2017 by Shawn Annis in social media Tips for Your Business

Are you using Social Media for your business or have you opted out altogether? Social Media is one of those ‘things’ that by its nature, can be overwhelming. We can help!

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Hard to believe it’s September! Is your business ready to get back to business?

Posted on 9/12/2017 by Shawn Annis

Hard to believe that September is here, kids are back in school and summer is coming to a close for another season. Speaking of seasons, what season is your business in?

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Tips for Your Business: Is your Email Address Working for You?

Posted on 8/7/2017 by Shawn Annis in digital marketing Tips for Your Business

Your business Email address should be a part of your marketing plan!

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Order Shipments made Easier

Posted on 8/2/2017 by Equatek Interactive in Shipping Management MyECommerceHub

Automating content exchange between eCommerce Stores and Shipping Management applications increases efficiency, reduces costs, and makes doing business a lot easier.

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Are You An Educated Consumer of Internet Solutions?

Posted on 3/27/2017 by Sue Mayo Smith in internet marketing equaTEK University

Years ago, a regional clothing retailer’s tag line was “…an educated consumer is our best customer”.

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Don't Let Your Video Weigh Down Your Website

Posted on 2/21/2017 by Equatek Interactive in digital marketing internet marketing

Online video is great to have on your business website to get your point across. Those same videos may be large digital files that take up extra space on the server and slow down your page load time. But don't let your file-size fears stop you from adding video to your business website.

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STOP Auto-Play Videos from Ruining Your Website Traffic

Posted on 2/14/2017 by Equatek Interactive in digital marketing internet marketing

As I was perusing other digital marketing firms' websites, I was shocked to find one that had an auto-play video on the homepage. (One of those talking heads that reads a script about the company.) I was shocked because there is tons of research out there, including my own from my clients' websites, that auto-play video on the homepage not only increases the likelihood of a viewer leaving your website, but also annoys those viewers to no end!

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More Affordable Video Marketing - Part 6: Expert Editing

Posted on 2/13/2017 by Equatek Interactive in digital marketing internet marketing

If you’ve followed the previous tips and have video editing experience, you are ready to produce your video message. You’ve certainly completed the hardest part if you have identified your audience, defined your message, and gathered your content.

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More Affordable Video Marketing - Part 5: Compelling Visuals

Posted on 2/9/2017 by Maureen Mattia

We're up to tip #5 that you can use right now to help you create dynamic and affordable video messages for your business website. Use Compelling Visuals. Visual content is the fun stuff! It has never been easier to shoot video and photos than with currently available smartphones.

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