Is it The Scary Corner in the Basement for You? Google Analytics

Posted on 6/24/2015 by Sue Mayo Smith in Google ANalytics

Google Analytics is complex. Teaching the basics of Google Analytics to a newbie is a little overwhelming. And for the newbie – it’s like learning a foreign language…such as Martian-speak.

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How will digital marketing work for my business?

Posted on 6/15/2015 by Sue Mayo Smith in digital marketing content marketing seo search engine optimization internet marketing

Traditional marketing such as magazine ads, radio ads, flyers, and direct mail are still great marketing tools, but they no longer hold the power that they used to for many industries. Internet or digital marketing has become a powerful force for businesses with great ROI. Depending on your industry and specific business, it may be crucial to the continuation of your success. Digital marketing generates quicker results and is often less expensive than traditional marketing techniques.

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Website Discovery: The Fairy Tale Website

Posted on 6/10/2015 by Sue Mayo Smith in website discovery web blue prints

Would you build a house without a plan? Absolutely not. So why would you even consider building the foundation of your online business without a proper plan? Doing a proper "discovery" to map out your online requirements is essential to executing a good digital marketing strategy.

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Evergreen Web Content: What's the best content and what makes it stick?

Posted on 6/8/2015 by Sue Mayo Smith in digital marketing seo evergreen web content online marketing

We know that fresh content needs to be added to our websites to keep them interesting and at least on Google’s radar and hopefully Google’s first page of search results. But what is the best content to help you get the job done?

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Micro-Moments and the Importance of Mobile Friendly Websites

Posted on 6/3/2015 by Wendy Emerson in micro-moments mobile optimized website responsive web design mobile transactions mobile websites

Have you ever sat in a meeting you didn't want to be in, and found yourself searching for reasonable airfare for a vacation, or seeking out concert tickets or even buying a pair of shoes... under the table... from your smart phone? Those mobile transactions now have a name... Micro-moments!

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How to Respond When They Say "The cost is higher than I expected."

Posted on 5/26/2015 by Sue Mayo Smith in web development costs

“The cost is higher than I expected.” That’s what our client said when we presented our website build and Internet marketing proposal for a new project. Personally, I think that is true in most of the transactions I find myself in when I’m the buyer so those words resonated loudly in my own ears.

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The 3 Types of Mobile Web Configuration.

Posted on 5/18/2015 by Wendy Emerson in mobile search algorithm Google algorithm updates

With the changes to Google's search rank algorithm in April of 2015, having a mobile website is an absolute necessity if you want your customers to be able to find you online. There are three ways to configure your website for mobile search: Responsive Web Design, Dynamic Serving and Separate URLs. But which is the best way to go?

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6 Reasons Your Business Should Work With equaTEK Interactive

Posted on 5/7/2015 by Sue Mayo Smith

How can I explain the intangible qualities of this company? Yes, equaTEK provides quality Internet solutions, but there is so much more to who and what equaTEK Interactive is. Here is my best shot at describing what you can't necessarily see and why you still want to take a serious look at this company.

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A Little Reminder - What Makes a Good Webpage?

Posted on 4/22/2015 by Sue Mayo Smith in seo search engine optimization What makes a good webpage web usability

Sometimes I need a reminder of the basics. Sometimes I need a reminder to slow down and look at what is in front of me. How about you? Stop right now and take a look at a page on your website that you wish was more successful. Use this list to remind you what's important and make some changes right now.

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Google to roll out new mobile-favored algorithm on April 21st. Are you ready?

Posted on 4/16/2015 by Wendy Emerson in Google Mobile Friendly Algorithm April 2015 Google Updates Mobile Optimization Mobile Search Optimization Mobile SEO Responsive Websites Mobile Frienldy Websites

Is your site mobile friendly? If you have not made the leap to a mobile-friendly website you may feel the consequences on April 21, 2015 when Google releases it's new algorithm that will now place more importance on that key element. Websites that are not mobile friendly will now rank lower than those that are.

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