If you have spent much time with a toddler, you know the word why can take on annoying attributes beyond comprehension. Yet if you are in business, being able to answer the one-word question why takes on incredible importance.
Why do you provide the service or sell the products you do? Why should someone buy from you? But the ultimate why question is this: why are you in business? There can be lots of causes the got you into business – by it is the why that is so important.
It is (or should be) easy to tell people what you do. But try answering the question why do you do what you do. It isn’t easy for everyone!
So I challenge you today to explore your answer to why you do what you do and see what you come up with.
For equaTEK, our why has everything to do with making someone’s experience the best it can be. Whether it is creating an incredible website that helps them have a positive presence online or creating a custom solution that helps a client accomplish their objectives, or being a resource for guidance in the complicated world of technology, using our knowledge and experience to deliver the best experience we are able to our client is why we do what we do.