Action Security

actionsecuritygroup.com/

Our task was twofold: redesign the website and make it relevant for today’s online visitor while assuring the identity and traditions of a well-established and mature business were maintained. It was a tall order – create a web presence that attracts the prospective customer while helping them see the value (and priority) of engaging a company that is long on value, performance and customer service…and short on jazzy slogans and slick advertising campaigns.

We believe we accomplished this by replacing outdated graphics (blinking building lights in the Rochester skyline) with a sophisticated design that reflects both the location and modernizations that make a Rochester headquartered business relevant today.

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Gray and Feldman

gfrllp.com

After years of successful marketing in Yellow Pages, the owners began asking the common question ‘why isn’t our website working for us?” The frank answer was they were not continuing to invest in their website. It was sitting there ready to gain attention but there wasn’t anything being done to get any attention. 

Since partnering with equaTEK, they have seen a significant increase in online inquiries that have resulted in new clients and an increase in revenues. Hum, that’s an ROI that anybody can deal with!

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JD Chapman

jdchapmaninc.com/

One of their team members attended an equaTEK University class cosponsored by the Canandaigua Chamber of Commerce and through the introduction, learned that there were options. Options that would allow them to take action on their plans and to bring them to reality…and the journey to their new, unique and handsome website began.

We were excited to develop and launch a new website designed with the goals and objectives of JD Chapman at the forefront. It’s an attractive and functional site that is getting positive reviews from potential and existing clients alike. It’s a site that instead of being “ho-hum” now reflects the personality and character of the organization – something extremely important to the folks at JD Chapman Agency.

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Simply Crepes

simplycrepes.com/

Along with the Interport platform, Simply Crepes also utilizes the SmithCart module for their online store. Simply Crepes needed a website that:

  • Provided smooth and quick transitions to match their elegant look
  • Had an very easy way to edit website content
  • Could track data
  • Included an online store that was easy to update
  • Could represent 3 different locations
  • Included a blog

The resulting equaTEK Interactive website for Simply Crepes fulfilled all requirements as well as included:

  • SEO (Search Engine Optimization)
  • Google Analytics tracking
  • Website organization that matched the needs of the business and customers

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East Rochester Chamber of Commerce

erchamber.org/

The town is growing economically with new businesses moving in every month. To go along with the new growth surge, East Rochester Chamber wanted a new website.

The resulting website fulfilled all requirements and included:

  • Has an updated look
  • Linking to Facebook and LinkedIn
  • Has a very user-friendly back-end for updating
  • Each member has his/her own username, password, and business directory page.
  • SEO (Search Engine Optimization)
  • Google Analytics tracking
  • And more

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Horse Bits Magazine

horsebitsmagazine.com/

For the new push and resurgence of Horse Bits Magazine, Canastota Publishing requested:

  • A clean new look
  • The ability for them to add content and images
  • A way for businesses to advertise on the site
  • Has a very user-friendly back-end for updating

The results fulfilled all requirements and included:

  • SEO (Search Engine Optimization)
  • Google Analytics tracking
  • A subscription signup

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Scholar's Choice

scholarschoice.com/

Scholar’s Choice needed a website that:

  • Had an easy way to edit website content
  • Was mobile friendly
  • Could display an extensive and changing schedule
  • Could provide reservation forms and maps for each event
  • Could track data

The result fulfilled all requirements and included:

  • SEO (Search Engine Optimization)
  • Google Analytics tracking
  • Website organization that matched the needs of the business and customers
  • Linking to Amazon.com store and AbeBooks.com store

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Town of East Rochester

eastrochester.org/

The new website fulfilled the requirements of and also included:

  • mobile friendly
  • able to assign roles to different departments with multiple users updating their own department sections
  • able to incorporate new departments
  • easy for residents to find the information they needed
  • able to provide a place to reserve park shelters and town community rooms
  • able to have article-feeds, news-feeds, police blotter-feeds, and more
  • custom photography for the site where no suitable images were available
  • a customized post launch promotional plan that included one-minute videos featuring key figures promoting the website and a contest designed to increase site traffic and awareness

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