Website for Town/Village of East Rochester


The East Rochester Town/Village administrator, Marty D'Ambrose, approached equaTEK with a desire to build a new website.  The old site was known to be disorganized, difficult to maneuver, and hard to work on.  In its earlier days, the old East Rochester site worked well, but as it grew and aged, it became dated and filled with endless categories and subcategories that made using the site difficult for everyone.

East Rochester wanted a website that was:

  • mobile friendly
  • easy to change and update
  • able to assign roles to different departments with multiple users updating their own department sections
  • able to incorporate new departments that previously had their own websites such as the Fire Department and the Local History Department
  • easy for residents to find the information they needed
  • able to provide a place to reserve park shelters and town community rooms
  • able to have article-feeds, news-feeds, police blotter-feeds, and more
  • attractive with an updated look that represented the family-like Town/Village of East Rochester


equaTEK provided all that is listed above along with:

·        a detailed (pre-build) Discovery Document and website plan that included input from a variety of departments and personnel on the changes they needed

·        custom photography for the site where no suitable images were available

·        a custom meeting to introduce staff to the site and help with issues they encountered as they began to work with the new site

·        a customized post launch promotional plan that included one-minute videos featuring key figures promoting the website and a contest designed to increase site traffic and awareness


To see that website will built for East Rochester visit http://eastrochester.org/